Tag Archives: COLOROLOGY – INTRODUCTION
3.1 COLOROLOGY – INTRODUCTION
From the dawn of antiquity, color has been a strong yet subtle force in the shaping of human behavior. So prevalent is color in our natural surroundings that primitive man not only was swayed by its variations; he tried to imitate them and to seek their aid in furthering his luck or warding off evil.
The ancients coupled colors with natural forces. To them, red symbolized fire, because of its ruddy glow. Orange or golden yellow represented the sun; green, the foliage of springtime; blue, the sky and sea. Even in modern times, savages have donned war paint to frighten enemies, and they have traded away property and belongings for beads and cloth of gay hues.
